Our thoughts after reading a piece from The Epoch Times Health

There was a line in this article that stuck with us:

“Most people don’t fail because they don’t know what to do. They fail because the way they see themselves hasn’t changed.”

You can have the perfect meal plan. The best workout plan. A fridge full of “healthy” food. But if deep down you still think:

“I’m an emotional eater.”

“I’ve never been consistent.”

“I always quit.”

You’ll eventually act in alignment with that identity. Not because you lack discipline, but because your behavior always follows the identity that you give to yourself. It’s not all about willpower, it’s also about who you think you are.

We have never been interested in crash diets or 30-day challenges that leave you right back where you started. We care about becoming the kind of person who:

Eats real food without overthinking it

Goes outside to get some sunlight in the mornings

Takes walks most days

Protects the integrity of their sleep

Keeps a low-tox home
(and yes, that starts with filtered water)

It starts with a subtle but powerful identity shift.

“I’m trying to lose weight” feels temporary.

“I take care of my body” feels rooted.

One is a phase, and the other is a way of living.

Willpower is loud. Identity is quiet.

Willpower burns out when you’re stressed, tired, hormonal, or overwhelmed. Identity holds steady.

That’s why someone who sees themselves as “healthy” can have dessert and move on. No spiral. No drama. But if you’re still operating from the viewpoint that you are someone who “messes up” being healthy… One cookie can turn into a weekend. Not because you’re weak, but because your brain is trying to stay consistent with your story.

Shame Is Not a Strategy

We’ll always gently push back on diet culture because so much “motivation” is just disguised shame.

Before photos as punishment.
“Summer body” pressure.
Guilt-based accountability.

Shame doesn’t create sustainable change, it just creates short bursts of control followed by backlash. We’ve seen it over and over! Real change looks calmer than that. It looks like:

Planning protein at breakfast.
Going to bed on time.
Taking a 15-minute walk
Saying “No thanks” without explaining yourself.

Our Recommendations

Pure American Liver→

Sparkling Mineral Water→

Blue Light Blocking→

The Compound Effect

by Darren Hardy →

How To Start Today

If you want this to stick, don’t overhaul your entire life. Start collecting evidence of your new identity.

Instead of:

“I need to lose 20 pounds.”

Try:

“What would someone who respects their body do today?”

Maybe that means:

Cooking instead of ordering out.

Drinking mineral-rich water instead of soda.

Getting sunlight before scrolling.

Going to sleep instead of staying up wired and tired.

Small, boring wins count, and to us, they matter more than extreme ones.

You’ll Know It’s Working When…

You bounce back faster.

You don’t narrate every choice.

You stop labeling yourself.

Healthy habits should feel less like effort and more like rhythm. Not perfect, rigid, and obsessive. Just aligned. If you’ve struggled with consistency, it’s probably not because you’re lazy. It might just be that you’re still operating from an old identity. You don’t need to bully yourself into change.

Challenge yourself to create a new internal story. You are not “bad at things.” You’re just becoming a better you, each day. And that takes time! Until next time, be well.